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Lucky 13 - Bends...International motorsafety campaign

ACEM, the Motorcycle Industry in Europe, has chosen a cartoon character to pinpoint the potential risks related to the infrastructure.Lucky 13, designed and produced by Studio Noord will explain with his clumsy behaviour what to look out for when we ride our scooter or motorcycle. The objective of this safety campaign is to make riders aware, in an entertaining way, of the risks coming from the roadway itself.

The cartoon is translated in 13 languages en distributed in motormagazines across Europe.

This time an episode about how to wisely take bends...

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