Lucky 13 - ACEM
Safety campaign cartoons
Lucky 13 is a motorcyclist. Like many others he is on the road every day. He’s also a lucky guy. He doesn’t know that the roadway isn’t always a safe place to ride his motorcycle, yet he pulls it through every time. Don’t be like him, don’t count on your luck like he does. And learn from his mistakes. Safe riding!
ACEM
ACEM, the Motorcycle Industry in Europe, has chosen a cartoon character to pinpoint the potential risks related to the infrastructure. The original idea to translate the themes into a cartoon comes from Eugène Daams of
RAI Vereniging the national association of The Netherlands and a member of ACEM.
Lucky 13, designed and produced by Studio Noord from Amsterdam will explain with his clumsy behaviour what to look out for when we ride our scooter or motorcycle. The objective of this safety campaign is to make riders aware, in an entertaining way, of the risks coming from the roadway itself.
Launched at the European Road Safety Day on 13 October 2008, the campaign features 13 episodes released on a monthly basis. Each issue focuses on a particular risk factor giving tips and recommendations to riders on how to best tackle these.
The cartoon is based on the “Infrastructure Guidelines Handbook” released by ACEM in 2006 as part of its Safety Plan for Action and was edited with the support of motorcycle training instructors. This technical manual, developed together with road engineers, focussed on infrastructure and provided guidelines for a safer environment for PTWs. This publication was mainly aimed at traffic engineers, urban planners, contractors and policy makers however it included also benefits in terms of safety for PTW users. Lucky 13 will help ACEM to convey the valuable information of the Infrastructure Handbook to PTW users.
