Lucky 13, designed and produced by Studio Noord from Amsterdam will explain with his clumsy behaviour what to look out for when we ride our scooter or motorcycle. The objective of this safety campaign is to make riders aware, in an entertaining way, of the risks coming from the roadway itself.
ACEM, the Motorcycle Industry in Europe, has chosen a cartoon character to pinpoint the potential risks related to the infrastructure. The original idea to translate the themes into a cartoon came from Eugène Daams of RAI Vereniging the national association of The Netherlands and a member of ACEM.
Launched at the European Road Safety Day on 13 October 2008, the campaign features 13 episodes released on a monthly basis. Each issue focuses on a particular risk factor giving tips and recommendations to riders on how to best tackle these.
The Lucky-13 cartoons have been translated into 13 languages and have been published and used for safety education throughout many countries in Europe, New Zealand and the US.